I’m a visionary design leader with a strategic mind and a maker’s heart, driven by the belief that immersive experiences have the power to transform how people connect with brands, stories, and spaces. Over the past two decades, I’ve led the evolution of ideas into fully realized environments, exhibitions, and digital platforms, while balancing creative excellence with operational precision.
My career has spanned the full spectrum of experiential design: from large-scale touring exhibitions and branded activations to mobile apps and immersive environments. Each project is a chance to architect not just aesthetics, but emotion, impact, and narrative clarity. I thrive at the intersection of concept and execution, where storytelling meets spatial design, and where strategy fuels creativity.
As an Executive Creative Director and Vice President, I’ve built and led high-performing creative teams, optimized systems for scale, and mentored the next generation of designers. I bring a rare blend of hands-on design fluency, strategic foresight, and operational rigor, allowing me to guide complex projects from vision to launch while empowering others to do their best work.
Design isn’t just what I do, it’s how I think, lead, and build. Whether I’m shaping a brand experience or reimagining internal workflows, I’m always designing for clarity, connection, and creative momentum.